Healthy Blue, Formerly Amerigroup Louisiana, Becomes New Health Plan Brand for More than 235,000 Louisiana Medicaid Members

Healthy Blue, a leading managed care plan within the Healthy Louisiana Medicaid program, is formally being introduced to members, providers and stakeholders across the state. Earlier this year, Amerigroup and Blue Cross and Blue Shield of Louisiana entered into a partnership to serve the Healthy Louisiana Medicaid program. The rebranding of the former Amerigroup plan to Healthy Blue, which was announced in July and became effective on Sept. 1, extends the strength and stability of the Blue Cross and Blue Shield of Louisiana brand to more than 235,000 Amerigroup Louisiana members who participate in the state’s Medicaid, Medicaid Expansion and LaCHIP programs.

“We are pleased to introduce our newly branded Healthy Blue Louisiana Medicaid plan and join our members with a family of more than 1.5 million people who call themselves Blue Cross and Blue Shield of Louisiana customers,” said Aaron Lambert, Healthy Blue president. “This is an initial step in following through on our commitment to enhance health care delivery across our state, and we look forward to many more progressive efforts that continue to demonstrate our abilities as Louisiana’s primary healthcare solutions partner.”

Blue Cross and Blue Shield of Louisiana President and CEO Dr. I. Steven Udvarhelyi said the partnership is one way the company is living its mission to improve the health and lives of Louisianians. “Our involvement in Medicaid is a way to help an important—and often vulnerable—population receive better healthcare. I see this as an avenue for helping to elevate our state’s health status from its bottom ranking in the country.”

Health plan benefits and services remain the same, and Healthy Blue members can continue to see their current healthcare providers to get care that is familiar to them. All prior approvals and referrals are still valid, and the teams who serve members and providers are still in place.

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